Wednesday, February 6, 2013

Information or Technology?


When it comes to Information Technology, does your business focus more on the Information or the Technology?  It is very easy to do the latter, especially as a small business with a limited IT budget.  Ideally, your information should be readily available and easily accessible.  While this seems simple enough, both objectives do not always go hand in hand.  Focusing on the correct half of Information Technology is the key to maximizing the value of your Information and your Technology.
 
New technology is exciting, enticing, even seducing.  Coupled with a strong sales pitch promising more information faster and limitless possibilities, it's hard to say no to the latest and greatest.  Can you afford to not upgrade?  Will your business fall behind the competition without the newest technology?

In many instances, the real questions should be exactly the opposite.  One of the key 'hidden costs' of new technology is the learning curve.  Consider what it will take for you and your employees to learn how to effectively and efficiently use your new technology. Will your new technology be intuitive and encourage advanced usage and integration, or will it be cumbersome and consume man-hours as users struggle to adapt to it.  Will your data be transformed into game changing information that drives growth & profits, or will expensive technology combine with inaccessible information to hold back your business' potential.

Proper assessment of new technologies is a critical asset of a skilled IT Professional, an asset that can save your business significant resources.  We have worked with companies in a wide variety of industries, improving their information processes and producing more efficient operations.  Sometimes this is accomplished through new or upgraded technology.  Other times this is best accomplished through more effective and informed use of existing technologies.  We have the experience to help your business properly focus on Information Technology. 

Let us know if we should be working together.

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